Smart
Retargeting

Why predictive retargeting is needed

Predictive marketing helps to return only the right users to the application and not overpay for organic ones. The Smart Retargeting service by Go Predicts determines with what probability each user will perform the necessary business activities and how to increase this probability.

Example

The user installs the application and performs actions in it

Go Predicts analyzes user behavior in real-time and predicts the necessary metrics, at least:

The probability that the user will no longer return to the application
The probability that the user himself (organically) will perform the desired action
The probability that the user will perform the desired action if he will get influenced by retargeting

Go Predicts generates the most prospective user audiences for retargeting

The user has not logged into the application for a long time

The probability of performing the desired action on their own = 13%

The probability of performing the desired action in response to retargeting = 71%

The probability of leaving the app = 16%

Retargeting audience